About Lasting Freshness Founder Natasha Kovari
Today we’d like to introduce you to Natasha Kovari.
Natasha, please share your story with us. How did you get to where you are today?
My name is Natasha Kovari and I am the founder of Lasting Freshness vacuum seal food storage system designed to keep your food fresh up to 5 times longer with vacuum. It’s all re-usable plastic and glass vacuum food storage containers and deep freezer vacuum food storage bags that operate with a handheld pump. I absolutely love to cook and love entertaining my friends and family. I usually shop at Costco to save money on bulk purchasing. That’s a lot of food, food prepping, leftovers and food waste every week.
My husband and I love traveling. On one of these trips to Asia, I saw this product and I couldn’t believe how simple it was. You don’t need a bulky electric machine. You don’t need to buy refillable bags. I thought to myself: “this a new way to store your food in modern days” and that’s how Lasting Freshness brand was born. We started with plastic vacuum food storage containers, then we added the glass, and then the vacuum seal food storage bags. Oh, I just found out that our vacuum food bags are suitable for Sous-Vide cooking.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being a small business is always a challenge. Our biggest one is bricks and mortar stores these days don’t want new brands in their stores. We’ve tried and got nowhere. Right now, we are selling online only for big stores, Amazon.com and on LastingFreshness.com. The other challenge is educating the public about the benefits of Lasting Freshness vacuum food storage and how it can save you time and money. The average household throws away over $3,500 worth of food every year! You can cut down on food waste and save money on our products. Hence, if everyone collaborates we can cut down on wasting resources used to grow and distribute that food.
Lasting Freshness – what should we know? What do you guys do best? What sets you apart from the competition?
Sure, in a nutshell, with a Lasting Freshness vacuum food storage system, the freshness and nutritional value of your refrigerated, frozen and pantry food, is preserved up to 5 times longer. Your food will stay fresh longer compared to food stored using conventional storage methods. You can buy or cook in bulk; you can do weekly meal planning; you can eliminate freezer burn with vacuum and you can marinate for minutes vs hours. Lasting Freshness vacuum seal food storage system is airtight, leak-proof, re-usable, compact, inexpensive and BPA free.
We have built a base of devoted customers who are absolutely in love with our products. They range from students to retirees who are on a budget; from parents with kids eating organic food to fishermen and huntsmen freezing their catch with Lasting Freshness products; from people preserving seasonal produce to people who love canning; from serious campers with a lot of food to carry to some simple office lunch enthusiasts; from people keeping their pet’s treats fresh to business keeping their substance moisture free longer; from people buying our products as gifts to people who care about the environment.
Our least expensive complete set is $9.99 and the most expensive is $45.00. You have an option to start just with one container + pump and build up your set as large as you want. We offer free shipping on all orders $50.00 or more.
Once you’ll start seeing savings on your grocery bills you can’t imagine storing your food any other way!
Spread the goodness. Cheers!
Phone: 1-888-513-1900 or 1-847-742-7700